No more cookie cutter media plans.

(Cookies are okay, though.)

Status Quo is a no go.

  • Gainer Media Partners likes to shake it up a little. How? By tossing out the cookie cutter plans and providing a candid, critical evaluation in order to create plans that create the desired results.

  • We develop a deep understanding of our partner client’s culture, leadership, market position, strengths and weaknesses, and opportunities, then add our 30+ years experience. A recipe for success.

Here’s what we do.

Need something else?

We probably can do that, too. Let’s talk.

 

Media or Marketing Strategy

Comprehensive strategy and deck based on client objectives; research

Media Planning

Media and digital partner selection

Media flowchart

Budget- or objective-based plan

Media Placement

Schedule, rate, and value-added negotiation

Orders and confirmations

Trafficking

Invoice Reconciliation

 

Media Auditing

Comprehensive, objective audit of current media plans, practices, buying guidelines and invoices

 

jillgainer.png

This is us.

jill gainer, principal of gainer media partners

  • 30 + years experience in media planning & placement as well as brand management

    • digital, programmatic, broadcast (tv & radio), out of home, print, sports sponsorships, consumer promotion

    • expert negotiator with

      experience in over 80 U.S markets

    • cross-functional team leadership and collaboration – lead creative, account service and other stakeholder teams to work together efficiently and effectively for idea-sharing and to drive projects forward

    • respected people manager and mentor – successfully managed 1-30 team members of varying levels of experience

    • active community board member – 314 Digital and ready+willing

    • diverse vertical marketing experience – B2B/B2C

      with both large and small/challenger brands

      • Consumer Packaged Goods, Retail, Pet/Companion Animal, Health Care, Higher Education, Utilities, Construction/Building, Industrial, Agriculture and Manufacturing

References available. Just ask.

“The essence of strategy is choosing what not to do.”

- Michael Porter

Budget constraints, a crowded market place, media plans that scream, “me, too”…all reasons why strategy matters. All of Gainer Media Partners’ plans are rooted in a solid strategy, from which we develop a detailed action plan that is ready for execution, at scale. That way, we’re making the right decisions against the strategy, and not just following the next shiny object.

 

Analyze this.

(Then, repeat.)

It’s our job to work closely with our partners to obtain and analyze information to help you make smart business decisions

  • Analyze and understand our partners – their culture, their leadership, their strengths, their weaknesses

  • Analyze and understand the competition

  • Analyze and understand the business objectives

  • Analyze and understand the target market

  • Analyze and understand the media marketplace

  • Analyze and understand the results and performance of the media plan

Name Dropping.

(You might know a few.)

  • Ameren

  • Bayer Chemical

  • Better Business Bureau

  • Caterpillar

  • Coca-Cola

  • Denver Museum of Nature & Science

  • Dirt Cheap

  • Elite Spa Sales

  • Enterprise Rent-A-Car

  • Famous Footwear

  • Habitat for Humanity

  • Leukemia & Lymphoma Society

  • LPL Financial

  • Monsanto

  • Music at the Intersection

  • National MS Society

  • Nature’s Variety

  • North Shore Gas

  • Onder Law

  • Peoples Gas

  • Royal Canin

  • SCL Health

  • State of Missouri

  • SWMW Law

  • Vijon (GermX)

  • Webster University

  • Wells Fargo Advisors

 

There are no dumb questions.

(OK, let’s be honest … we may ask a couple.)

 

We ask a lot of questions.

  • Some are tough, some are challenging, some are softballs, and some may seem a little dumb. but all of them combined help shed light on the best solution.

  • Anything and everything should be open for discussion, and we expect you to ask questions of us, as well.